Issue #9
Cover | Marketing | Social Networking | Publisher's Note | Pitch Point | Crisis Sense | Directors | View From The Crow’s Nest | Tough Love | Basic Instincts | The Survivors | Fast Forward | Eastern Awakening | Brand Disasters | Research | EBA News | Cartoon | Ukraine Observer
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EBA NewsEBA HR Evening School for Beginning HR specialists EBA has established HR School to shape professional community of HR specialists by passing on the knowledge from highly qualified HR experts to HR beginners. During school classes, participants learn new techniques on how to search and recruit professionals, as well as other tricks of the HR trade. Topics of school sessions lie within the range of HR issues such as assessment/performance appraisal, training and development, corporate culture and termination. Students are trained on how to conduct different kinds of interviews effectively, aiming at selecting highly qualified professionals. Speakers also elaborate on modern approaches to goal-setting and career planning, building up training systems and shaping corporate culture. EBA Personal Assistant School
EBA has introduced the EBA Personal Assistant (PA) School to let PAs of EBA member companies improve their professional qualifications through attending master-classes and lectures by business-coaches and leading international trainers invited by EBA for closed meetings. Students of this school learn how to perform their job duties well according to the highest ethical standards, and obtain guidance as to providing quality service. Among key issues for discussion at classes there are such important things as time management and action planning, since these are types of issues that personal assistants usually deal with.
During school sessions, participants discuss different PR and Marketing Issues and play interactive games. Lessons are usually conducted by well-known and highly-qualified experts in the relevant fields, who have lots of priceless professional and personal experience to share with school students. Marketing communications, PR events for media, Communication channels, Effective and persuasive presentation delivery and Image building are among different issues presented at school meetings. We have asked several of EBA Schools’ students about their impressions of the schools they attend. “I am extremelly satisfied with the level of education at the HR Evening School. I like it a lot, especially lectures by Irina Morzhova, where everything is taught without hustle. I work in HR area for half a year, and topics of School are just the right thing for young specialists like me.” “Speaking about PR & Marketing School I attend, I can say only positive things. I like topics and speakers, everything is very well-organized”. “As for Personal Assistants’ School, I like it very much. We can judge about its success by the quantity of applicants eager to join. (The first group of PA School has about 100 attendees). The topics are exactly what you need: negotiation, communication skills, project management, etc. I would like to thank EBA for organizing such a course.” |
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform. Is It Possible to Over-react to a Crisis? If a hail stone falls from above, it is nearly always best not to suggest that the sky is falling. First, you will appear rather silly, and secondly, you could, in fact, create a crisis where none previously existed.Keeping Kyivstar’s Star Shining Bright Some people come to public relations through university studies and others through hard-won life experience. For Zhanna Renova, a city person with almost no rural experience in the beginning, the road to PR and more recently to a prestigious positionIt’s the Message and Not the Medium While he wasn’t specifically thinking about television – even a common light bulb is a medium – he wrote these words during the golden age of television. Television at the time was the most important mediumThe Sagacious Swami of Spin Is Social Media Over-Rated Is this whole social media phenomenon over-rated? That’s all you hear about these days in the public relations business.The Kyiv Post Rides Again To be honest, and that is what we try to be at Willard Marketing Monthly, about a year ago I felt the Kyiv Post’s best years were in the rearview mirror. It had become the veritable empty suit.Chris Jones, Survivor Our “survivor” this issue of Willard Marketing Monthly is the inimitable, the inestimable, the esteemed, Chris Jones.Social Networking Goes Mainstream As with most trends, on-line social networking for businesses started in the tech field. The tech side simply better understood the concept and how it could work for their brands.Public Relations in Russia: A New Century The dawn of the new millennium saw the near-extinction of political PR – the force that had proved so powerful in the early Yeltsin years. When Vladimir Putin succeeded Yeltsin in officeEBA News
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