We Have a Winner

In the contest to determine who can best “suck up to their big boss,” we gave the nod to Anna Zaika - hands down. Anna is personal assistant to Albert Volobuev, director for logistics at Metinvest Holding in Donetsk.

Her submission in its entirety:

 “Every day, morning for me begins (officially) with the same procedure: me sitting at my desk and watching boss coming out of the elevator hall and up to me and then straight into his office, without any stops or excess movements. Brisk, resolute pace and confident look. No fuss – no muss.

“But there’s one thing that lights up not only my sleepy or at times rather awful spirits, but the spirit of all those happen to be caught as random witnesses of this peculiar tricky miracle he reveals - his fascinating, charming, warming smile. The most inexplicably charismatic smile a man, who has scored his success and made it big, a man who is used to calling shots and being a winner, can give. Absolutely for free.

“And, even though I am aware of the fact that one can say that I may be exaggerating, this smile is worth a billion bucks. And no precise calculation is necessary.”

Our congratulations to Anna, whose contribution was truly suck-up art and who wins a rather expensive bottle of wine from Willard Marketing Monthly’s wine cellar.

Publisher's Letter


First, there is a need for a quality, English-language marketing magazine. Secondly, we need to reach out to a larger contributor base to gain more diversified opinions. Thirdly, we need to define the purpose of the magazine more clearly.

Gadflies and Oracles:


The advent of Internet web logs, or blogs, has given thousands of people the opportunity to share their views with the world. Some bloggers find regular and loyal audiences, while most do not. Those that have attracted readers are succeeding because they offer more than opinion alone; they have relevant knowledge and timely information to share as well.

The Death of Newspapers


The important word in newspaper is not "paper" but "news", and the sooner publishers realize this, the sooner the angst over a dying industry can be brought to an end.

Tough Love


The Swami was asked the other day by the media if it were true he didn't much care for cuddly dogs, cute children, purring kittens or Bono, the saintly pop and rock singer. His reply was a quick, "Yeah, sure, I like pit bulls."

Long Live the Moniker


When I was working my way through university as a deckhand, my shipmates called me Loophole - partly to differentiate me from my father, who they called Louie, and partly as a term of affection and respect.

How to be a Great Copywriter


Copy is king.This is the case even in a visual world, where the public grazes through thousands of ads each day, where messages flicker across the TV screen and dangle from or are plastered on every conceivable surface.

Four Ways to Avoid Brand Implosion


But Maclaren, a privately held British company that makes children's strollers, attempted to trump common sense with what it obviously hoped was good business sense.

The Zombie Generation?


Guess what, mommies and papas? Little Igor is not - repeat not - becoming a social zombie by spending so much time on the computer.

People Power


Sergey Detyuk was promoted to information technology director at DTEK, a leading Ukrainian power company controlled by Rinat Akhmetov.

Thinking Small


For the average small business owner, marketing research is a personal matter. They are less likely to engage research firms or marketing consultants to conduct opinion polls and focus groups than they are to merely engage

The Great Slogan Contest


You're not going to remember that slogan. It was thought up by a clever ad person in 1929, but our publisher-who insists he wasn't around at that time-says it was the best positioning statement ever for Coca-Cola.

Hard Charger
EBA NEWS
Is The Press Release Dead?
Beyond Boundaries
Five Deadly Sins That Can Kill an Agency
We Have a Winner
Love Net: Consumers Click with Online Ads
Strategic Approaches

Previous issues

  • May 2011
  • February 2011
  • November 2010
  • October 2010
  • September 2010
  • June 2010
  • April 2010
  • March 2010
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
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