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Something is Missing
We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."
But, something is missing. Unlike the colors of Benetton ad campaign of a few years ago which sometimes shocked, but always had a message, the Sanahunt ad featuring the Lanvin brand seems not to have a purpose.
The message merely shocks the consciousness, with a red-tinted, naked woman kissing a guy with a thick head of hair-or are they kissing. She seems to be devouring him. The fellow is wearing a black jacket, possibly something that can be purchased in Sanahunt's very exclusive shops.
To our ad experts, the visual begged for a positioning statement. In its stretch not to be obvious, it lacked what the editorial world sometimes calls "suspension of disbelief." There was no "there" there. Our panel panned the ad more than the writer of this column.
One comment was that the woman in the picture appeared to be a take-off of the hugely successful Avatar movie currently out, where the Na'vi people of Pandora are bluish and very, very tall. But, not really.
We don't want to be fuddy-duddyish, and despite some grey-hairs on the staff, we are not prudish. However, we think this ad is Beyond the Boundaries in a less than positive way.
However, it is interesting, colorful, and big as life. So, we're going to give it a C- for slightly clever but note that with a little more thought it could be improved.
Ad: Sanahunt.
Brand: Lanvin
Agency:
C- for Slightly Clever
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Welcome to the sixth issue of the magazine too ornery to die, the magazine for CEOs, marketing specialists, advertising mavens, public relations executives and anyone else with the God-given talent to move product and services.Selling the story an important part of marketing
Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.Skype Gaining Steam in Ukraine
After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and moneyThe Accidental PR Specialist
Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.The Fantastic Facebook Challenge
This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of SpinTraditional vs. new media: Which one wins the loyalty of Ukrainian Internet users?
More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.Something is Missing
We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."Tough Love with The Sagacious Swami of Spin
Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.The Corpse in Waiting?
I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.
