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Beyond the Boundaries
Okay, we confess: The publisher of Willard Marketing Monthly drinks four Coca-Cola Lights a day whether he’s thirsty or not. He’s so loyal to the brand that we think brown syrup runs in his veins. So, we could be prejudiced.
However, we can’t get over the Coca-Cola spot we saw during America’s Super Bowl. We were impressed. The plot is that an insect kingdom bands together for an elaborate heist of a Coke from an unsuspecting picnicker.
Our TVC tastes were ratified when Sonya Soutus, a senior PR executive at Coca-Cola in Atlanta and a former Kyiv resident told us that the insect spot had garnered an Emmy for “Outstanding Commercial,” beating stiff competition from Nike, American Express, Budweiser and Sprint, among others.
The spot has it all: A nice storyline, great animation, and terrific branding.. It can’t help but sell more Coca-Cola.
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
The Willard Marketing Monthly Cover
How do we choose who will be featured on the cover of Willard Marketing Monthly each month? We don't toss darts. We don't pose the question to a soothsayerSocial Networks Benefit Helpers, Not Hucksters
Social networks, developed initially to help friends and acquaintances stay in touch, have been used by businesses for marketing and PR purposes for several years
Your company or product has a great name – a brand that is memorable and creates an instantly favorable impression. You may even have a terrific logo – distinctive, eye-catching and visually powerful
Our marketing department is comprised of women, and all are under age 30. Most of the agencies we deal with, ditto
Svetlana Georbelidze has become head of Visa Ukraine. She will manage Visa's business in the Ukrainian market and will be responsible for the management of the Kyiv officeMy Apogee Award
In early September, it was my distinct pleasure to have been among those honored at the fifth annual Apogee Awards.The Freedom Solution: Working Without Borders
Last month marked an anniversary of sorts: Our company’s one-year experiment with what I call The Freedom Solution, a revolutionary way of working and of looking at work in Eastern Europe.
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