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Publisher's Letter
I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter. I have observed the death of newspapers up close, and I fervently believe the television spot is on life support.
As the book title says, Elvis is Dead and I Don't Feel That Well Myself. There is very little that we can consider permanent. Who would have thought - greatly simplifying the matter - that a few clueless or selfish far-away bankers elsewhere could cause a crisis in Ukraine.
I started in this business with a newspaper, the Tampa Times, the last American paper to go from five cents to ten cents a copy. It promptly folded.
The great wire service for which I once worked, United Press International, is today owned by a religious group commonly called "the Moonies". It is a laugh-line on an Internet network to which I belong of aging UPI vets who worked with the service in its glory days.
When I came to Ukraine 15 years ago, the Internet - as we know it today - was in its infancy. The streets at the time were not arteries choked with metal cholesterol. Expats ran in packs, flocking to maybe four eateries: Apollo, Nika, Studio and later, Arizona BBQ.
Today, I can't even find where Apollo was located on Passazh. Part of Nika became a billiard parlor. The Studio eventually morphed into Le Grand Caf?. Only Arizona BBQ remains, but I doubt it really specializes in barbeque.
So, it is with amazement, wonderment and total awe that we present you with the healthy fourth edition/child named Willard Marketing Monthly, even as we gather information for a fifth installment.
Our hope is to inject enough freshness into every episode so that: 1) You will not get bored, and 2) We will not get bored. Your help is greatly appreciated. Turn to the article called The Big Boss Suck-Up Conest as an example.
At Willard, we want to be an Arizona BBQ. We want to keep going like the Energizer Bunny. And that's where you come in.
Best Regards,
Mike Willard
Publisher
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Publisher's Letter
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When I told my colleague how I feel about orphans, she reacted as though I had admitted to engaging in cannibalism. Like most caring, compassionate people, she can't comprehend what kind of monster could hate orphans...
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