 |  |  |
The Big Boss Suck-Up Contest
Does your boss have what it takes to be a cover story for Willard Marketing Monthly?
Is he or she a power player with super-sharp elbows at the big dogs' table? Can your boss snarl like a pit bull or smile like Dastardly Dan about to call in the mortgage from the poor schoolmarm?
At the same time, does he or she like old dogs and children and watermelon wine? In other words, beneath that tough exterior, is there basically a heart of gold?
Just exactly what can you say about your boss to win a Willard Marketing Monthly cover? In terms of total transparency, we're not saying we will put your boss on the cover, but he or she will be placed on the list for consideration.
And if your entry wins, we will serve up one of the finest bottles of wine you've ever had - courtesy of what we call a "recession client." That's when you get paid for work in a commodity other than cold cash. But it's wet, and it is very, very good. Plus, you get to suck up-big time.
So, here's what you have to do: In 100 words or less, explain why your boss deserves to be on the cover of Willard Marketing Monthly. Hey, we can see that balloon of a thought above your head. You may already have won.
Good luck.
Send contest entries to Oksana Yerofeyeva at Oksana.Yerofeyeva@twg.com.ua.
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Publisher's Letter
I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter.Keeping the Sky from Falling: Rules of Leadership
The current economic crisis, as it relates to Ukraine, is as deep, as wide and as long as the prognosis of the loudest voice at your local watering hole
When the Donbass Palace Hotel celebrated its fifth anniversary last summer, we published a wonderful book describing the hotel's history, the renovation work that resulted in the new Donbass Palace, and the reaction that the hotel has...How to Survive in Risky Markets
For some, living and working in Eastern Europe is hardly more than a 15-minute career layover, a ticket to be punched before moving on to a juicer assignment, perhaps that big office in corporate headquartersPeter the Great: Management
As a management guru, Peter the Great was a corker: He used the whip, banishment to Siberia and beheading as motivational tools - and that was for the employees he liked. Others he tortured first.Making the Most of YouTube
Anyone can post a video on YouTube, but with tens of thousands of videos being uploaded daily, it can difficult to get your video noticed
When I told my colleague how I feel about orphans, she reacted as though I had admitted to engaging in cannibalism. Like most caring, compassionate people, she can't comprehend what kind of monster could hate orphans...
We gingerly push the boat out in this fourth month of publication actually hoping someone will challenge the Willard Marketing Monthly team on our words of wisdomTransplants could bring a better life for more Ukrainians
Ask any Ukrainian citizen about the most important things in his or her life and invariably good health will be near the top of the list. However, Ukrainians who suffer from major diseases such as kidney and liver...
Previous issues
