Beyond the Boundaries

Yulia's Lament

Though imitation may be the sincerest form of flattery, it seldom feels that way - especially if you're a political candidate and the opposition is imitating you in a manner that exposes you to ridicule.

Although not officially candidates yet, Ukraine's political heavyweights dominated billboard use as early as August.  Some of the campaigns have been memorable - we mentioned Arseniy Yatsenyuk's boards in our September issue - and others have been run-of-the mill. 

Yulia Tymoshenko's early campaign, which featured an unsigned white board bearing four-word slogans like, "They Steal. She Works" were intriguing, but quickly lent themselves to abuse by pundits and critics.  Because they were unsigned, opponents were able to post imitations.  After Tymoshenko look-alikes with messages like "They're Excrement, She's a Doll" began appearing, the prime minister's lawyers went to work to have the parody boards blocked.  An injunction was entered, then overruled, leaving Mrs. Tymoshenko miffed and opponents claiming to have won a round for free speech.

Mrs. Tymoshenko left herself open to attack when she chose to erect board without 'signing' them with her bloc's logo - an element that would have been hard to copy without running afoul of the law.  And while we aren't won't go so far as to support the free-speech argument, we do believe that different rules apply to lampooning politicians and other public figures.  Politics is a tough game, after all, and it's a game the prime minister knows very well.

Publisher's Letter


I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter.

Keeping the Sky from Falling: Rules of Leadership


The current economic crisis, as it relates to Ukraine, is as deep, as wide and as long as the prognosis of the loudest voice at your local watering hole

Love Notes


When the Donbass Palace Hotel celebrated its fifth anniversary last summer, we published a wonderful book describing the hotel's history, the renovation work that resulted in the new Donbass Palace, and the reaction that the hotel has...

How to Survive in Risky Markets


For some, living and working in Eastern Europe is hardly more than a 15-minute career layover, a ticket to be punched before moving on to a juicer assignment, perhaps that big office in corporate headquarters

Peter the Great: Management


As a management guru, Peter the Great was a corker: He used the whip, banishment to Siberia and beheading as motivational tools - and that was for the employees he liked. Others he tortured first.

Making the Most of YouTube


Anyone can post a video on YouTube, but with tens of thousands of videos being uploaded daily, it can difficult to get your video noticed

I Hate Orphans


When I told my colleague how I feel about orphans, she reacted as though I had admitted to engaging in cannibalism. Like most caring, compassionate people, she can't comprehend what kind of monster could hate orphans...

Tough love


We gingerly push the boat out in this fourth month of publication actually hoping someone will challenge the Willard Marketing Monthly team on our words of wisdom

Transplants could bring a better life for more Ukrainians


Ask any Ukrainian citizen about the most important things in his or her life and invariably good health will be near the top of the list. However, Ukrainians who suffer from major diseases such as kidney and liver...

Crisis Crusher
Guess what? E-mail is Pass?.
The Big Boss Suck-Up Contest
Beyond the Boundaries
Spotlight on EBA
There’s a New Weapon in Marketers’ Hands
Strategic Approaches

Previous issues

  • May 2011
  • February 2011
  • November 2010
  • October 2010
  • September 2010
  • June 2010
  • April 2010
  • March 2010
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
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