Issue #5
Cover | Marketing | Presentations | Publisher's Note | Social Networking | Basic Instincts | Advice | Offbeat | Associations | Crisis Sense | Ad Libs | Fast Forward | Media | Contest | Fact File | Ukraine Observer
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EBA NEWSEuropean Business Association Elects 2010 BoardAbout 300 guests convened on November 26 to take part in EBA's annual membership meeting and elect seven new members to the organization's board of directors. Re-elected to the board for a new term were: Dario Marchetti of Danone Ukraine; Gordon Campbell of the Hyatt Regency Kiev; and Hans Grisel, of ING Bank Ukraine. New members elected to serve were: Tomas Fiala, Dragon Capital; Neil Sturrock, Pepsi/Sandora; Elena Khomenko, Philip Morris; and Volodymyr Lavrenchuk, RaiffeisenbankAval. For the next year, the officers and members of the EBA board of directors will be: President: Personal Assistant SchoolThe EBA has announced the launch of the EBA Personal Assistant (PA) School and the opening of enrolment for this school during 2010. Participants in the school will learn to perform their work according to the highest ethical standards and obtain guidance as to providing quality deliverables and professional classification. The PA School will be held on a monthly basis, providing both mandatory classes and optional classes that may be offered as well. Personal Assistants at all levels who work for EBA member companies are welcome to enroll. To learn more, contact EBA at office@eba.com.ua. Women's ClubIn 2006, The Economist estimated that over the previous decarde, work performed by women made a greater contribution to global growth than China. Goldman Sachs reported that countries and regions of the world could dramatically increase GDP simply by reducing the gap in employment rates between men and women: It said that the Eurozone could increase GDP by 13%; Japan by 16%; and the U.S. by 9% (Source - UNIFEM, Advancing Women in the Global Marketplace). There is no doubt that women are a great power in business, but it is also true that women's style of doing business, problem-solving and needs differ from those of men. That is why the European Business Association is launching a new social project, "Women's Club", which it hopes will become a great networking platform for women employed by EBA member companies. For more information, contact office@eba.com.ua. EBA Ad Campaign Seeks CandidatesThe European Business Association has launched an advertising campaign that invites presidential candidates to meet EBA members. The ads, which appeared in the business press and on popular websites, help ensure that the candidates, journalists and the Ukrainian people are informed about EBA's vision for improving the Ukrainian investment climate. The EBA has targeted areas it considered vital to business and job creation, including VAT refund, judicial reform, customs procedures, technical trade barriers, the fight against corruption, currency protection issues, and land reform. The EBA ad, an open letter to candidates, was published in Kommersant, Investgazeta, Delo, Ekonomicheskie Izvestiya, Uryadovij Kurjer, Kiev Post, Zerkalo Nedeli, and on the Korrespondent.net, and Pravda.com.ua sites. |
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform. The Death of Newspapers The important word in newspaper is not "paper" but "news", and the sooner publishers realize this, the sooner the angst over a dying industry can be brought to an end.How to be a Great Copywriter Copy is king.This is the case even in a visual world, where the public grazes through thousands of ads each day, where messages flicker across the TV screen and dangle from or are plastered on every conceivable surface.Four Ways to Avoid Brand Implosion But Maclaren, a privately held British company that makes children's strollers, attempted to trump common sense with what it obviously hoped was good business sense.The Zombie Generation? Guess what, mommies and papas? Little Igor is not - repeat not - becoming a social zombie by spending so much time on the computer.The Great Slogan Contest You're not going to remember that slogan. It was thought up by a clever ad person in 1929, but our publisher-who insists he wasn't around at that time-says it was the best positioning statement ever for Coca-Cola.EBA NEWS
Strategic Approaches
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