EBA NEWS

European Business Association Elects 2010 Board

About 300 guests convened on November 26 to take part in EBA's annual membership meeting and elect seven new members to the organization's board of directors.

Re-elected to the board for a new term were: Dario Marchetti of Danone Ukraine; Gordon Campbell of the  Hyatt Regency Kiev; and  Hans Grisel, of ING Bank Ukraine.  New members elected to serve were: Tomas Fiala, Dragon Capital; Neil Sturrock, Pepsi/Sandora; Elena Khomenko, Philip Morris; and Volodymyr Lavrenchuk, RaiffeisenbankAval. 

For the next year, the officers and members of the EBA board of directors will be:

President:
Trond Moe, Telenor

Vice Presidents:
Alexei Kredisov, Ernst & Young
Bruno Le Cicle, Nestle Ukraine

Board Members:
Jean Jouet, Arcelor Mittal Kryviy Rih
Krzysztof Siedlecki, Astellas Pharma Europe BV
Dario Marchetti, Danone Ukraine
HE Jose Manuel Pinto Teixeira, Delegation of the EC to Ukraine
Tomas Fiala, Dragon Capital  
Gordon Campbell, Hyatt Regency Kiev
Hans Grisel, ING Bank Ukraine JSC
Terry Pickard, NAI Pickard
Neil Sturrock, Pepsi/Sandora
Maarten Durville, Philips Ukraine LLC
Elena Khomenko, Philip Morris
Volodymyr Lavrenchuk, RaiffeisenbankAval
Maximilian Egger, Siemens Ukraine

The EBA expressed its profound respect and deep gratitude to the departing board members. It said in a statement that "their excellent performance, enthusiasm and dedication to our shared goals helped many businesses rally around the EBA challenging mission in Ukraine."  
Members concluding their service on the board were: Beate Schober, ABEA Ltd.; Yevhen Treskunov, Aerosvit Airlines; Marek Luczak, TOV Syngenta; and Mike Willard, The Willard Group.
The EBA said that "we are thankful to all nominees for positions on the board, all members who attended the annual general membership meeting and voted, and who maintained our integrity."

Personal Assistant School

The EBA has announced the launch of the EBA Personal Assistant (PA) School and the opening of enrolment for this school during 2010.

Participants in the school will learn to perform their work according to the highest ethical standards and obtain guidance as to providing quality deliverables and professional classification.

The PA School will be held on a monthly basis, providing both mandatory classes and optional classes that may be offered as well.

Personal Assistants at all levels who work for EBA member companies are welcome to enroll.  To learn more, contact EBA at office@eba.com.ua.

Women's Club

In 2006, The Economist estimated that over the previous decarde, work performed by women made a greater contribution to global growth than China.  Goldman Sachs reported that countries and regions of the world could dramatically increase GDP simply by reducing the gap in employment rates between men and women: It said that the Eurozone could increase GDP by 13%; Japan by 16%; and the U.S. by 9% (Source - UNIFEM, Advancing Women in the Global Marketplace).

There is no doubt that women are a great power in business, but it is also true that women's style of doing business, problem-solving and needs differ from those of men. 

That is  why the European Business Association is launching a new social project, "Women's Club", which it hopes will become a great networking platform for women employed by EBA member companies.

For more information, contact office@eba.com.ua.

EBA Ad Campaign Seeks Candidates

The European Business Association has launched an advertising campaign that invites presidential candidates to meet EBA members.  The ads, which appeared in the business press and on popular websites, help ensure that the candidates, journalists and the Ukrainian people are informed about EBA's vision for improving the Ukrainian investment climate. 

The EBA has targeted areas it considered vital to business and job creation, including VAT refund, judicial reform, customs procedures, technical trade barriers, the fight against corruption, currency protection issues, and land reform.

The EBA ad, an open letter to candidates, was published in Kommersant, Investgazeta, Delo, Ekonomicheskie Izvestiya, Uryadovij Kurjer, Kiev Post, Zerkalo Nedeli, and on the Korrespondent.net, and Pravda.com.ua sites.
The European Business Association wants to conduct an open dialogue and hopes that Presidential candidates will respond to the proposal of the largest business community in Ukraine.

Publisher's Letter


First, there is a need for a quality, English-language marketing magazine. Secondly, we need to reach out to a larger contributor base to gain more diversified opinions. Thirdly, we need to define the purpose of the magazine more clearly.

Gadflies and Oracles:


The advent of Internet web logs, or blogs, has given thousands of people the opportunity to share their views with the world. Some bloggers find regular and loyal audiences, while most do not. Those that have attracted readers are succeeding because they offer more than opinion alone; they have relevant knowledge and timely information to share as well.

The Death of Newspapers


The important word in newspaper is not "paper" but "news", and the sooner publishers realize this, the sooner the angst over a dying industry can be brought to an end.

Tough Love


The Swami was asked the other day by the media if it were true he didn't much care for cuddly dogs, cute children, purring kittens or Bono, the saintly pop and rock singer. His reply was a quick, "Yeah, sure, I like pit bulls."

Long Live the Moniker


When I was working my way through university as a deckhand, my shipmates called me Loophole - partly to differentiate me from my father, who they called Louie, and partly as a term of affection and respect.

How to be a Great Copywriter


Copy is king.This is the case even in a visual world, where the public grazes through thousands of ads each day, where messages flicker across the TV screen and dangle from or are plastered on every conceivable surface.

Four Ways to Avoid Brand Implosion


But Maclaren, a privately held British company that makes children's strollers, attempted to trump common sense with what it obviously hoped was good business sense.

The Zombie Generation?


Guess what, mommies and papas? Little Igor is not - repeat not - becoming a social zombie by spending so much time on the computer.

People Power


Sergey Detyuk was promoted to information technology director at DTEK, a leading Ukrainian power company controlled by Rinat Akhmetov.

Thinking Small


For the average small business owner, marketing research is a personal matter. They are less likely to engage research firms or marketing consultants to conduct opinion polls and focus groups than they are to merely engage

The Great Slogan Contest


You're not going to remember that slogan. It was thought up by a clever ad person in 1929, but our publisher-who insists he wasn't around at that time-says it was the best positioning statement ever for Coca-Cola.

Hard Charger
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Beyond Boundaries
Five Deadly Sins That Can Kill an Agency
We Have a Winner
Love Net: Consumers Click with Online Ads
Strategic Approaches

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