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Contacts
Willard Marketing Monthly is published each month by Vidalia House, the publishing arm of Willard, a full-service advertising and public relations firm with offices in Kyiv, Ukraine, Moscow, Russia and Istanbul, Turkey. It is distributed free-of-charge to selected corporate executives and marketing professionals in Ukraine, and through limited hotels, restaurants and office complexes.
Chief Editor & Publisher: J. Michael WILLARD
Executive Editor: Scott H. LEWIS
Editor: Oksana YEROFEYEVA
Layout: Denis KHAYBULIN
Illustrator: Ruslan BRYGAR
For editorial or advertising enquiries, contact: Oksana.Yerofeyeva@TWG.com.ua
WILLARD MARKETING MONTHLY
3/4, Malozemelna Street
Kyiv 02132, Ukraine
Fax: +38 (044) 353-1026
www.twgworld.com
Registration information:
License No. KV 16014-44B6PR. ISSN 2220-542X
Olga Gromova: From Classical Pianist to Fashion Designer
Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."
An ad can win awards without winning over hearts and minds. An ad can strike one's funny bone and leave the consumer laughing, but without a clue as to the name of the product or its attributes.Survivor Jorge Intriago: Go-To Guy for FDI
Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.
One of the legendary quotes to have come from the American space program was. "Failure is not an option." The words were supposedly spoken by NASA Flight Director Gene Kranz in Mission Control..Playing the Brand Game
Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...That Cost Too Much
In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.A Note on Social Media Relevance
The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands...Natalia Fesyun: The Belle of Bel Ukraine
For Natalia Fesyun, life has come full circle: She began her business career in the food industry after completing a degree as a food industry engineer at Kyiv State University of Food Technology.