 |  |  |
#9, June 2010
Cover | Marketing | Social Networking | Publisher's Note | Pitch Point | Crisis Sense | Directors | View From The Crow’s Nest | Tough Love | Basic Instincts | The Survivors | Fast Forward | Eastern Awakening | Brand Disasters | Research | EBA News | Cartoon | Ukraine Observer
Contacts
Willard Marketing Monthly is published each month by Vidalia House, the publishing arm of Willard, a full-service advertising and public relations firm with offices in Kyiv, Ukraine, Moscow, Russia and Istanbul, Turkey.
It is distributed free-of-charge to selected corporate executives and marketing professionals in Ukraine, and through limited hotels, restaurants and office complexes.
Publisher: J. Michael Willard
Executive Editor: Scott Lewis
Editor: Oksana Yerofeyeva
Publishing Projects Director: Elena Babiy
Design: Nikita Sergeev
Please address correspondence to: Oksana.Yerofeyeva@TWG.com.ua.
To advertise, contact Elena Babiy: Elena.Babiy@TWG.com.ua.
Willard Marketing Monthly
3 / 4 Malozemelna Street
Kyiv 02132
Ukraine
Fax: +38 (044) 353-1026
Willard, the company, and Willard Marketing Monthly have searched diligently for a relevant cause with which to identify the company and the magazine. We have one in our back pocket, and we like it.
If you are the incumbent ad or PR agency and you are told the account is going into review, you have a very large hill to climb with a 100 kilo sack of wet cement on your back.Is It Possible to Over-react to a Crisis?
If a hail stone falls from above, it is nearly always best not to suggest that the sky is falling. First, you will appear rather silly, and secondly, you could, in fact, create a crisis where none previously existed.Keeping Kyivstar’s Star Shining Bright
Some people come to public relations through university studies and others through hard-won life experience. For Zhanna Renova, a city person with almost no rural experience in the beginning, the road to PR and more recently to a prestigious positionIt’s the Message and Not the Medium
While he wasn’t specifically thinking about television – even a common light bulb is a medium – he wrote these words during the golden age of television. Television at the time was the most important mediumThe Sagacious Swami of Spin Is Social Media Over-Rated
Is this whole social media phenomenon over-rated? That’s all you hear about these days in the public relations business.The Kyiv Post Rides Again
To be honest, and that is what we try to be at Willard Marketing Monthly, about a year ago I felt the Kyiv Post’s best years were in the rearview mirror. It had become the veritable empty suit.Chris Jones, Survivor
Our “survivor” this issue of Willard Marketing Monthly is the inimitable, the inestimable, the esteemed, Chris Jones.Social Networking Goes Mainstream
As with most trends, on-line social networking for businesses started in the tech field. The tech side simply better understood the concept and how it could work for their brands.Public Relations in Russia: A New Century
The dawn of the new millennium saw the near-extinction of political PR – the force that had proved so powerful in the early Yeltsin years. When Vladimir Putin succeeded Yeltsin in officeDr. Krzysztof Siedlecki: Trying to Change a Culture
Strategic Approaches