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#6, February 2010
Cover | The Directors | Eastern Awakening | The Survivors | Publisher's Note | Marketing | Social Networking | Basic Instincts | Contest | Fact File | Media | Tough Love | View From the Crow’s Nest | Crisis Sense | EBA News | Fast Forward | People Power | Cartoon | Ukraine Observer
Contacts
Willard Marketing Monthly is published each month by Vidalia House, the publishing arm of Willard, a full-service advertising and public relations firm with offices in Kyiv, Ukraine, Moscow, Russia and Istanbul, Turkey.
It is distributed free-of-charge to selected corporate executives and marketing professionals in Ukraine, and through limited hotels, restaurants and office complexes.
Publisher: J. Michael Willard
Executive Editor: Scott Lewis
Editor: Oksana Yerofeyeva
Publishing Projects Director: Elena Babiy
Design: Nikita Sergeev
Please address correspondence to: Oksana.Yerofeyeva@TWG.com.ua.
To advertise, contact Elena Babiy: Elena.Babiy@TWG.com.ua.
Willard Marketing Monthly
3 / 4 Malozemelna Street
Kyiv 02132
Ukraine
Fax: +38 (044) 353-1026
Welcome to the sixth issue of the magazine too ornery to die, the magazine for CEOs, marketing specialists, advertising mavens, public relations executives and anyone else with the God-given talent to move product and services.Selling the story an important part of marketing
Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.Skype Gaining Steam in Ukraine
After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and moneyThe Accidental PR Specialist
Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.The Fantastic Facebook Challenge
This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of SpinTraditional vs. new media: Which one wins the loyalty of Ukrainian Internet users?
More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.
We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."Tough Love with The Sagacious Swami of Spin
Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.The Corpse in Waiting?
I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.Sharing Smiles
Strategic Approaches