#5, December 2009
Cover | Marketing | Presentations | Publisher's Note | Social Networking | Basic Instincts | Advice | Offbeat | Associations | Crisis Sense | Ad Libs | Fast Forward | Media | Contest | Fact File | Ukraine Observer
Drunkards Holding to the Lamp Post
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 | The Corpse in Waiting? Added: 2010-01-27 |
 | Shopping with Men Added: 2009-07-16 |
 | Casual Fridays Added: 2009-07-08 |
| | Surviving in Risky Markets Added: 2009-06-30 |
| | The Facebook Generation Added: 2009-06-22 |
| | When I'm 64 Added: 2009-06-16 |
 | News For Sale Added: 2009-06-01 |
 | Quoth The Maven: 'Nevermore!' Added: 2009-05-25 |
| | Where Has The Service Gone? Added: 2009-05-19 |
| | Focus Group Fraud Added: 2009-05-04 |
| | I Like Being Liked Added: 2009-04-28 |
| | Willard's New Old Ad Rules Added: 2009-04-20 |
 | The Meeting Dance Added: 2009-04-13 |
 | The 24-Hour Workday Added: 2009-04-06 |
 | Ukraine's EU Dream Added: 2009-03-30 |
 | David Ogilvy, where are you? Added: 2009-03-16 |
| | Billable Hour Insanity Added: 2009-03-16 |
| | News Release Gobbledegook Added: 2009-03-09 |
| | Advertising Awards Added: 2009-03-02 |
 | Cinema and Cigarettes Added: 2009-02-22 |
 | Dumb (and Dumber) Added: 2009-02-13 |
 | Webcast Extra: Behind the Scenes Added: 2009-02-10 |
First, there is a need for a quality, English-language marketing magazine. Secondly, we need to reach out to a larger contributor base to gain more diversified opinions. Thirdly, we need to define the purpose of the magazine more clearly.
The advent of Internet web logs, or blogs, has given thousands of people the opportunity to share their views with the world. Some bloggers find regular and loyal audiences, while most do not. Those that have attracted readers are succeeding because they offer more than opinion alone; they have relevant knowledge and timely information to share as well.The Death of Newspapers
The important word in newspaper is not "paper" but "news", and the sooner publishers realize this, the sooner the angst over a dying industry can be brought to an end.
The Swami was asked the other day by the media if it were true he didn't much care for cuddly dogs, cute children, purring kittens or Bono, the saintly pop and rock singer. His reply was a quick, "Yeah, sure, I like pit bulls."
When I was working my way through university as a deckhand, my shipmates called me Loophole - partly to differentiate me from my father, who they called Louie, and partly as a term of affection and respect.How to be a Great Copywriter
Copy is king.This is the case even in a visual world, where the public grazes through thousands of ads each day, where messages flicker across the TV screen and dangle from or are plastered on every conceivable surface.Four Ways to Avoid Brand Implosion
But Maclaren, a privately held British company that makes children's strollers, attempted to trump common sense with what it obviously hoped was good business sense.The Zombie Generation?
Guess what, mommies and papas? Little Igor is not - repeat not - becoming a social zombie by spending so much time on the computer.
Sergey Detyuk was promoted to information technology director at DTEK, a leading Ukrainian power company controlled by Rinat Akhmetov.
For the average small business owner, marketing research is a personal matter. They are less likely to engage research firms or marketing consultants to conduct opinion polls and focus groups than they are to merely engageThe Great Slogan Contest
You're not going to remember that slogan. It was thought up by a clever ad person in 1929, but our publisher-who insists he wasn't around at that time-says it was the best positioning statement ever for Coca-Cola.Hard Charger