About Mike

Michael Willard is chairman and CEO of Willard. He has had a varied career as a newsman, political and policy advisor to the U.S. Senate, senior public relations counselor, author and entrepreneur.

Before becoming a founding partner of The Willard Group, he was managing director and market leader of global PR firm Burson-Marsteller's operations in Russia and Ukraine, supervising services in public relations, research, governmental relations, special events and advertising.

Willard has worked in Eastern Europe for more than 15 years. In 1998, he purchased Burson-Marsteller's Kyiv office and formed The Willard Group Companies. In 2001, the company opened a Moscow office, and in 2005, an Istanbul office, employing nearly 100 people throughout the system.

Prior to joining B-M, Willard was president and owner of Willard & Associates for nearly a decade before selling the advertising/public relations agency to his employees. During this time, he built W&A into a multi-million company with offices in Charleston, West Virginia and Washington, DC.

Willard was director of U.S. Sen. Robert Byrd's Democratic Leader's office when Byrd held that position, also serving in the capacity of communications, foreign affairs and domestic policy advisor for seven years.

Joining Byrd's office as press secretary, Willard quickly became a top advisor, traveling with Byrd to visit world leaders in the senator's capacity as Presidential Emissary for President Jimmy Carter.

Willard returned to West Virginia as Communications Director for then-Gov. John D.Rockefeller IV. Willard served as a political advisor to Rockefeller in his successful bid to win a U.S. Senate seat.

Prior to joining Byrd, Willard was State Manager for United Press International in Kentucky and then West Virginia. Early in his career, Willard was a reporter on various newspapers, including the Orlando Sentinel and the Tampa Times. He covered civil rights disturbances throughout the South, and the early lunar missile shots at Cape Canaveral.

All videos

Drunkards Holding to the Lamp Post Drunkards Holding to the Lamp Post

Added: 2010-02-08

The Corpse in Waiting? The Corpse in Waiting?

Added: 2010-01-27

Shopping with Men Shopping with Men

Added: 2009-07-16

Casual Fridays Casual Fridays

Added: 2009-07-08

Surviving in Risky Markets Surviving in Risky Markets

Added: 2009-06-30

The Facebook Generation The Facebook Generation

Added: 2009-06-22

When I'm 64 When I'm 64

Added: 2009-06-16

News For Sale News For Sale

Added: 2009-06-01

Quoth The Maven: 'Nevermore!' Quoth The Maven: 'Nevermore!'

Added: 2009-05-25

Where Has The Service Gone? Where Has The Service Gone?

Added: 2009-05-19

Focus Group Fraud Focus Group Fraud

Added: 2009-05-04

 I Like Being Liked I Like Being Liked

Added: 2009-04-28

Willard's New Old Ad Rules Willard's New Old Ad Rules

Added: 2009-04-20

The Meeting Dance The Meeting Dance

Added: 2009-04-13

The 24-Hour Workday The 24-Hour Workday

Added: 2009-04-06

Ukraine's EU Dream Ukraine's EU Dream

Added: 2009-03-30

David Ogilvy,<br> where are you? David Ogilvy,
where are you?

Added: 2009-03-16

Billable<br> Hour Insanity Billable
Hour Insanity

Added: 2009-03-16

News Release<br>Gobbledegook News Release
Gobbledegook

Added: 2009-03-09

Advertising Awards Advertising Awards

Added: 2009-03-02

Cinema and Cigarettes Cinema and Cigarettes

Added: 2009-02-22

Dumb (and Dumber) Dumb (and Dumber)

Added: 2009-02-13

Webcast Extra:<br>Behind the Scenes Webcast Extra:
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Added: 2009-02-10

Publisher's Letter


Welcome to the sixth issue of the magazine too ornery to die, the magazine for CEOs, marketing specialists, advertising mavens, public relations executives and anyone else with the God-given talent to move product and services.

Selling the story an important part of marketing


Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.

Skype Gaining Steam in Ukraine


After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and money

The Accidental PR Specialist


Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.

The Fantastic Facebook Challenge


This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of Spin

Traditional vs. new media: Which one wins the loyalty of Ukrainian Internet users?


More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.

Something is Missing


We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."

Tough Love with The Sagacious Swami of Spin


Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.

The Corpse in Waiting?


I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.

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