About Mike

Michael Willard is chairman and CEO of Willard. He has had a varied career as a newsman, political and policy advisor to the U.S. Senate, senior public relations counselor, author and entrepreneur.

Before becoming a founding partner of The Willard Group, he was managing director and market leader of global PR firm Burson-Marsteller's operations in Russia and Ukraine, supervising services in public relations, research, governmental relations, special events and advertising.

Willard has worked in Eastern Europe for more than 15 years. In 1998, he purchased Burson-Marsteller's Kyiv office and formed The Willard Group Companies. In 2001, the company opened a Moscow office, and in 2005, an Istanbul office, employing nearly 100 people throughout the system.

Prior to joining B-M, Willard was president and owner of Willard & Associates for nearly a decade before selling the advertising/public relations agency to his employees. During this time, he built W&A into a multi-million company with offices in Charleston, West Virginia and Washington, DC.

Willard was director of U.S. Sen. Robert Byrd's Democratic Leader's office when Byrd held that position, also serving in the capacity of communications, foreign affairs and domestic policy advisor for seven years.

Joining Byrd's office as press secretary, Willard quickly became a top advisor, traveling with Byrd to visit world leaders in the senator's capacity as Presidential Emissary for President Jimmy Carter.

Willard returned to West Virginia as Communications Director for then-Gov. John D.Rockefeller IV. Willard served as a political advisor to Rockefeller in his successful bid to win a U.S. Senate seat.

Prior to joining Byrd, Willard was State Manager for United Press International in Kentucky and then West Virginia. Early in his career, Willard was a reporter on various newspapers, including the Orlando Sentinel and the Tampa Times. He covered civil rights disturbances throughout the South, and the early lunar missile shots at Cape Canaveral.

All videos

 Five Deadly Sins That Can Kill an Agency Five Deadly Sins That Can Kill an Agency

Added: 2010-03-16

Too Old to Learn Too Old to Learn

Added: 2010-02-22

Drunkards Holding to the Lamp Post Drunkards Holding to the Lamp Post

Added: 2010-02-08

The Corpse in Waiting? The Corpse in Waiting?

Added: 2010-01-27

Shopping with Men Shopping with Men

Added: 2009-07-16

Casual Fridays Casual Fridays

Added: 2009-07-08

Surviving in Risky Markets Surviving in Risky Markets

Added: 2009-06-30

The Facebook Generation The Facebook Generation

Added: 2009-06-22

When I'm 64 When I'm 64

Added: 2009-06-16

News For Sale News For Sale

Added: 2009-06-01

Quoth The Maven: 'Nevermore!' Quoth The Maven: 'Nevermore!'

Added: 2009-05-25

Where Has The Service Gone? Where Has The Service Gone?

Added: 2009-05-19

Focus Group Fraud Focus Group Fraud

Added: 2009-05-04

 I Like Being Liked I Like Being Liked

Added: 2009-04-28

Willard's New Old Ad Rules Willard's New Old Ad Rules

Added: 2009-04-20

The Meeting Dance The Meeting Dance

Added: 2009-04-13

The 24-Hour Workday The 24-Hour Workday

Added: 2009-04-06

Ukraine's EU Dream Ukraine's EU Dream

Added: 2009-03-30

David Ogilvy,<br> where are you? David Ogilvy,
where are you?

Added: 2009-03-16

Billable<br> Hour Insanity Billable
Hour Insanity

Added: 2009-03-16

News Release<br>Gobbledegook News Release
Gobbledegook

Added: 2009-03-09

Advertising Awards Advertising Awards

Added: 2009-03-02

Cinema and Cigarettes Cinema and Cigarettes

Added: 2009-02-22

Dumb (and Dumber) Dumb (and Dumber)

Added: 2009-02-13

Webcast Extra:<br>Behind the Scenes Webcast Extra:
Behind the Scenes

Added: 2009-02-10

Olga Gromova: From Classical Pianist to Fashion Designer


Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."

The Reality Zone


An ad can win awards without winning over hearts and minds. An ad can strike one's funny bone and leave the consumer laughing, but without a clue as to the name of the product or its attributes.

Survivor Jorge Intriago: Go-To Guy for FDI


Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.

Failure is an Option


One of the legendary quotes to have come from the American space program was. "Failure is not an option." The words were supposedly spoken by NASA Flight Director Gene Kranz in Mission Control..

Playing the Brand Game


Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...

That Cost Too Much


In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.

A Note on Social Media Relevance


The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands...

Natalia Fesyun: The Belle of Bel Ukraine


For Natalia Fesyun, life has come full circle: She began her business career in the food industry after completing a degree as a food industry engineer at Kyiv State University of Food Technology.

Brand Loyalty: Nirvana
An Executive's Guide to Social Media
Actimel Immunity Challenge Goes Viral
Cartoons
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