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#6, February 2010
Cover | The Directors | Eastern Awakening | The Survivors | Publisher's Note | Marketing | Social Networking | Basic Instincts | Contest | Fact File | Media | Tough Love | View From the Crow’s Nest | Crisis Sense | EBA News | Fast Forward | People Power | Cartoon | Ukraine Observer
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About MikeMichael Willard is chairman and CEO of Willard. He has had a varied career as a newsman, political and policy advisor to the U.S. Senate, senior public relations counselor, author and entrepreneur.Before becoming a founding partner of The Willard Group, he was managing director and market leader of global PR firm Burson-Marsteller's operations in Russia and Ukraine, supervising services in public relations, research, governmental relations, special events and advertising. Willard has worked in Eastern Europe for more than 15 years. In 1998, he purchased Burson-Marsteller's Kyiv office and formed The Willard Group Companies. In 2001, the company opened a Moscow office, and in 2005, an Istanbul office, employing nearly 100 people throughout the system. Prior to joining B-M, Willard was president and owner of Willard & Associates for nearly a decade before selling the advertising/public relations agency to his employees. During this time, he built W&A into a multi-million company with offices in Charleston, West Virginia and Washington, DC. Willard was director of U.S. Sen. Robert Byrd's Democratic Leader's office when Byrd held that position, also serving in the capacity of communications, foreign affairs and domestic policy advisor for seven years. Joining Byrd's office as press secretary, Willard quickly became a top advisor, traveling with Byrd to visit world leaders in the senator's capacity as Presidential Emissary for President Jimmy Carter. Willard returned to West Virginia as Communications Director for then-Gov. John D.Rockefeller IV. Willard served as a political advisor to Rockefeller in his successful bid to win a U.S. Senate seat. Prior to joining Byrd, Willard was State Manager for United Press International in Kentucky and then West Virginia. Early in his career, Willard was a reporter on various newspapers, including the Orlando Sentinel and the Tampa Times. He covered civil rights disturbances throughout the South, and the early lunar missile shots at Cape Canaveral. |
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Selling the story an important part of marketing Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.Skype Gaining Steam in Ukraine After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and moneyThe Accidental PR Specialist Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.The Fantastic Facebook Challenge This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of SpinTraditional vs. new media: Which one wins the loyalty of Ukrainian Internet users? More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.Tough Love with The Sagacious Swami of Spin Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.The Corpse in Waiting? I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.Sharing Smiles
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