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Issue 14
Cover | Publisher's Column | Advice | The Presenter | Basic Instincts | Survivor | Offbeat | Brands | Pitch Point | Social Networking | Director | Social Media | Strategic Approaches | Cartoon | Ukraine Observer Âèäåî Îáîçðåâàòåëü
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About MikeMichael Willard is chairman and CEO of Willard. He has had a varied career as a newsman, political and policy advisor to the U.S. Senate, senior public relations counselor, author and entrepreneur.Before becoming a founding partner of The Willard Group, he was managing director and market leader of global PR firm Burson-Marsteller's operations in Russia and Ukraine, supervising services in public relations, research, governmental relations, special events and advertising. Willard has worked in Eastern Europe for more than 15 years. In 1998, he purchased Burson-Marsteller's Kyiv office and formed The Willard Group Companies. In 2001, the company opened a Moscow office, and in 2005, an Istanbul office, employing nearly 100 people throughout the system. Prior to joining B-M, Willard was president and owner of Willard & Associates for nearly a decade before selling the advertising/public relations agency to his employees. During this time, he built W&A into a multi-million company with offices in Charleston, West Virginia and Washington, DC. Willard was director of U.S. Sen. Robert Byrd's Democratic Leader's office when Byrd held that position, also serving in the capacity of communications, foreign affairs and domestic policy advisor for seven years. Joining Byrd's office as press secretary, Willard quickly became a top advisor, traveling with Byrd to visit world leaders in the senator's capacity as Presidential Emissary for President Jimmy Carter. Willard returned to West Virginia as Communications Director for then-Gov. John D.Rockefeller IV. Willard served as a political advisor to Rockefeller in his successful bid to win a U.S. Senate seat. Prior to joining Byrd, Willard was State Manager for United Press International in Kentucky and then West Virginia. Early in his career, Willard was a reporter on various newspapers, including the Orlando Sentinel and the Tampa Times. He covered civil rights disturbances throughout the South, and the early lunar missile shots at Cape Canaveral. |
All videos Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform. Olga Gromova: From Classical Pianist to Fashion Designer Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."Survivor Jorge Intriago: Go-To Guy for FDI Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.Playing the Brand Game Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...That Cost Too Much In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.A Note on Social Media Relevance The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands... |
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