Issue 14
Cover | Publisher's Column | Advice | The Presenter | Basic Instincts | Survivor | Offbeat | Brands | Pitch Point | Social Networking | Director | Social Media | Strategic Approaches | Cartoon | Ukraine Observer Âèäåî Îáîçðåâàòåëü
About Mike's Webcasts
Sometimes the best way to get the big picture is to take a step back.Mike Willard, an American, runs an international advertising and public relations business from Kyiv, Ukraine - about as far a step back from New York, the epicenter of the ad and PR industries, as one can take.
At 63, Mike has experience in advertising, journalism, politics, PR and life (See "About Mike" for a full description of his life and times). For years, he's shared his insights through his books and columns. Now, he's brought his thought-provoking comments on advertising, crisis management, marketing, politics, public relations, and other topics to the Internet. He provides a reality check based on common sense and a keen understanding of what motivates us to act.
All videos
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Olga Gromova: From Classical Pianist to Fashion Designer
Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."
An ad can win awards without winning over hearts and minds. An ad can strike one's funny bone and leave the consumer laughing, but without a clue as to the name of the product or its attributes.Survivor Jorge Intriago: Go-To Guy for FDI
Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.
One of the legendary quotes to have come from the American space program was. "Failure is not an option." The words were supposedly spoken by NASA Flight Director Gene Kranz in Mission Control..Playing the Brand Game
Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...That Cost Too Much
In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.A Note on Social Media Relevance
The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands...
For Natalia Fesyun, life has come full circle: She began her business career in the food industry after completing a degree as a food industry engineer at Kyiv State University of Food Technology.