Cover | The Directors | Eastern Awakening | The Survivors | Publisher's Note | Marketing | Social Networking | Basic Instincts | Contest | Fact File | Media | Tough Love | View From the Crow’s Nest | Crisis Sense | EBA News | Fast Forward | People Power | Cartoon | Ukraine Observer

Mike, The Author

Mike's books are available at Amazon.com.

  • The Accidental Headline
    Get your message across to the media while avoiding dangerous missteps.

  • Dancing With the Bear: Crisis Management in Eastern Europe
    A classic guide to managing crisis in risky markets.

  • The Flak
    50% PR primer, 50% autobiography, and 100% entertaining.

  • The Portfolio Bubble
    A how-to manual for professionals who don't aspire to retire.

  • The Silverback Diaries
    Experience the manager as hero. A free e-book.

  • The Optimistic Alien
    The adventure of building a business in the Wild East. Out in 2009.

    • All videos

    Drunkards Holding to the Lamp Post Drunkards Holding to the Lamp Post

    Added: 2010-02-08

    The Corpse in Waiting? The Corpse in Waiting?

    Added: 2010-01-27

    Shopping with Men Shopping with Men

    Added: 2009-07-16

    Casual Fridays Casual Fridays

    Added: 2009-07-08

    Surviving in Risky Markets Surviving in Risky Markets

    Added: 2009-06-30

    The Facebook Generation The Facebook Generation

    Added: 2009-06-22

    When I'm 64 When I'm 64

    Added: 2009-06-16

    News For Sale News For Sale

    Added: 2009-06-01

    Quoth The Maven: 'Nevermore!' Quoth The Maven: 'Nevermore!'

    Added: 2009-05-25

    Where Has The Service Gone? Where Has The Service Gone?

    Added: 2009-05-19

    Focus Group Fraud Focus Group Fraud

    Added: 2009-05-04

    I Like Being Liked I Like Being Liked

    Added: 2009-04-28

    Willard's New Old Ad Rules Willard's New Old Ad Rules

    Added: 2009-04-20

    The Meeting Dance The Meeting Dance

    Added: 2009-04-13

    The 24-Hour Workday The 24-Hour Workday

    Added: 2009-04-06

    Ukraine's EU Dream Ukraine's EU Dream

    Added: 2009-03-30

    David Ogilvy,<br> where are you? David Ogilvy,
    where are you?

    Added: 2009-03-16

    Billable<br> Hour Insanity Billable
    Hour Insanity

    Added: 2009-03-16

    News Release<br>Gobbledegook News Release
    Gobbledegook

    Added: 2009-03-09

    Advertising Awards Advertising Awards

    Added: 2009-03-02

    Cinema and Cigarettes Cinema and Cigarettes

    Added: 2009-02-22

    Dumb (and Dumber) Dumb (and Dumber)

    Added: 2009-02-13

    Webcast Extra:<br>Behind the Scenes Webcast Extra:
    Behind the Scenes

    Added: 2009-02-10

    It's the Message and Not the Medium

    Marshall McLuhan is momentarily famous for five words: "The medium is the message."

    With those few words, he got it wrong.

    While he wasn't specifically thinking about television-even a common light bulb is a medium-he wrote these words during the golden age of television. Television at the time was the most important medium.

    Publisher's Letter


    Welcome to the sixth issue of the magazine too ornery to die, the magazine for CEOs, marketing specialists, advertising mavens, public relations executives and anyone else with the God-given talent to move product and services.

    Selling the story an important part of marketing


    Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.

    Skype Gaining Steam in Ukraine


    After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and money

    The Accidental PR Specialist


    Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.

    The Fantastic Facebook Challenge


    This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of Spin

    Traditional vs. new media: Which one wins the loyalty of Ukrainian Internet users?


    More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.

    Something is Missing


    We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."

    Tough Love with The Sagacious Swami of Spin


    Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.

    The Corpse in Waiting?


    I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.

    Sharing Smiles
    Avoiding Celebrity Pitfalls
    Business Leaders Talk
    Want a Job?
    WIllard
    Our Cartoons
    Contacts | |