Willard, The Company
"Every agency says it gets results. Every agency says it is creative. Every agency says it is strategic. If everyone is doing it, this must just be average. We must be better."- Mike Willard, in Willard's 600-word personnel manual.
Willard is comprised of a unique combination of communications companies: Advertising; Public Relations; Consumer Relationship Marketing; Government Relations; Publishing; Risk Assessment Strategies; and Media Planning and Buying. We have wholly owned offices in Russia, Ukraine and Turkey, and maintain affiliate offices throughout these countries and others throughout the world.
Our nearly 100 staff professionals are ready to serve your needs. We have PR strategists to guide you around the potholes of risky markets. We have advertising creative and art directors and copywriters to name and brand your products. We have designers to develop a corporate identity that will serve you for the ages.
We have Government Relations specialists to aide you in putting your case forward with officials and regulators. We have Corporate Social Responsibility experts to advise you on how best to make a positive community impact.
We publish books of all varieties, and produce newspapers and magazines that help our clients communicate more effectively with employees, stakeholders and customers.
For more information, visit us at www.TWGWorld.com.
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Tough Love with The Sagacious Swami of SpinWould you care to weigh in on that controversy in America having to do with the opposition to Muslims building a community center near the World Trade Center “ground zero” site? President Obama first supported then he seemed to waver slightly.
- Muslim PR specialist
Willard, the company, and Willard Marketing Monthly have searched diligently for a relevant cause with which to identify the company and the magazine. We have one in our back pocket, and we like it.
If you are the incumbent ad or PR agency and you are told the account is going into review, you have a very large hill to climb with a 100 kilo sack of wet cement on your back.Is It Possible to Over-react to a Crisis?
If a hail stone falls from above, it is nearly always best not to suggest that the sky is falling. First, you will appear rather silly, and secondly, you could, in fact, create a crisis where none previously existed.Keeping Kyivstar’s Star Shining Bright
Some people come to public relations through university studies and others through hard-won life experience. For Zhanna Renova, a city person with almost no rural experience in the beginning, the road to PR and more recently to a prestigious positionIt’s the Message and Not the Medium
While he wasn’t specifically thinking about television – even a common light bulb is a medium – he wrote these words during the golden age of television. Television at the time was the most important mediumThe Sagacious Swami of Spin Is Social Media Over-Rated
Is this whole social media phenomenon over-rated? That’s all you hear about these days in the public relations business.The Kyiv Post Rides Again
To be honest, and that is what we try to be at Willard Marketing Monthly, about a year ago I felt the Kyiv Post’s best years were in the rearview mirror. It had become the veritable empty suit.Chris Jones, Survivor
Our “survivor” this issue of Willard Marketing Monthly is the inimitable, the inestimable, the esteemed, Chris Jones.Social Networking Goes Mainstream
As with most trends, on-line social networking for businesses started in the tech field. The tech side simply better understood the concept and how it could work for their brands.Public Relations in Russia: A New Century
The dawn of the new millennium saw the near-extinction of political PR – the force that had proved so powerful in the early Yeltsin years. When Vladimir Putin succeeded Yeltsin in office