Willard, The Company
"Every agency says it gets results. Every agency says it is creative. Every agency says it is strategic. If everyone is doing it, this must just be average. We must be better."- Mike Willard, in Willard's 600-word personnel manual.
Willard is comprised of a unique combination of communications companies: Advertising; Public Relations; Consumer Relationship Marketing; Government Relations; Publishing; Risk Assessment Strategies; and Media Planning and Buying. We have wholly owned offices in Russia, Ukraine and Turkey, and maintain affiliate offices throughout these countries and others throughout the world.
Our nearly 100 staff professionals are ready to serve your needs. We have PR strategists to guide you around the potholes of risky markets. We have advertising creative and art directors and copywriters to name and brand your products. We have designers to develop a corporate identity that will serve you for the ages.
We have Government Relations specialists to aide you in putting your case forward with officials and regulators. We have Corporate Social Responsibility experts to advise you on how best to make a positive community impact.
We publish books of all varieties, and produce newspapers and magazines that help our clients communicate more effectively with employees, stakeholders and customers.
For more information, visit us at www.TWGWorld.com.
All videos
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Olga Gromova: From Classical Pianist to Fashion Designer
Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."
An ad can win awards without winning over hearts and minds. An ad can strike one's funny bone and leave the consumer laughing, but without a clue as to the name of the product or its attributes.Survivor Jorge Intriago: Go-To Guy for FDI
Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.
One of the legendary quotes to have come from the American space program was. "Failure is not an option." The words were supposedly spoken by NASA Flight Director Gene Kranz in Mission Control..Playing the Brand Game
Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...That Cost Too Much
In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.A Note on Social Media Relevance
The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands...
For Natalia Fesyun, life has come full circle: She began her business career in the food industry after completing a degree as a food industry engineer at Kyiv State University of Food Technology.