The Ukrainian Observer

#6, February 2010

Cover | The Directors | Eastern Awakening | The Survivors | Publisher's Note | Marketing | Social Networking | Basic Instincts | Contest | Fact File | Media | Tough Love | View From the Crow’s Nest | Crisis Sense | EBA News | Fast Forward | People Power | Cartoon | Ukraine Observer

Cinema and Cigarettes

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	Too Old to Learn Added: 2010-02-22
	Drunkards Holding to the Lamp Post Added: 2010-02-08
	The Corpse in Waiting? Added: 2010-01-27
	Shopping with Men Added: 2009-07-16
	Casual Fridays Added: 2009-07-08
	Surviving in Risky Markets Added: 2009-06-30
	The Facebook Generation Added: 2009-06-22
	When I'm 64 Added: 2009-06-16
	News For Sale Added: 2009-06-01
	Quoth The Maven: 'Nevermore!' Added: 2009-05-25
	Where Has The Service Gone? Added: 2009-05-19
	Focus Group Fraud Added: 2009-05-04
	I Like Being Liked Added: 2009-04-28
	Willard's New Old Ad Rules Added: 2009-04-20
	The Meeting Dance Added: 2009-04-13
	The 24-Hour Workday Added: 2009-04-06
	Ukraine's EU Dream Added: 2009-03-30
	David Ogilvy, where are you? Added: 2009-03-16
	Billable Hour Insanity Added: 2009-03-16
	News Release Gobbledegook Added: 2009-03-09
	Advertising Awards Added: 2009-03-02
	Dumb (and Dumber) Added: 2009-02-13
	Webcast Extra: Behind the Scenes Added: 2009-02-10

It's the Message and Not the Medium

Marshall McLuhan is momentarily famous for five words: "The medium is the message."

With those few words, he got it wrong.

While he wasn't specifically thinking about television-even a common light bulb is a medium-he wrote these words during the golden age of television. Television at the time was the most important medium.

Publisher's Letter

Welcome to the sixth issue of the magazine too ornery to die, the magazine for CEOs, marketing specialists, advertising mavens, public relations executives and anyone else with the God-given talent to move product and services.

Selling the story an important part of marketing

Often the success of a marketing campaign fails because the public relations support effort is not successful in bringing a corporate change or new product the public attention needed.

Skype Gaining Steam in Ukraine

After a slow start, Internet telecommunication-the most famous example being Skype-- is catching on with Ukrainian businesses. There are two major and obvious reasons for this: It saves time and money

The Accidental PR Specialist

Contrary to the belief of some, public relations is a rather complicated profession, though many stumble into it like a drunk can often find his way home by sheer luck.

The Fantastic Facebook Challenge

This month's contest is simple. We expect tons of entries and have turned over the judging of the contest to our arbiter of good taste and man with a plan, the Sagacious Swami of Spin

Traditional vs. new media: Which one wins the loyalty of Ukrainian Internet users?

More Ukrainians say they trust so-called "new" media over traditional media but 70 per cent say they would not pay for access to online content.These are just two of the findings in a major study by iVOX* Ukraine on the attitudes of Ukrainian internet users toward traditional and new media.

Something is Missing

We would like to be fans of this Sanahunt billboard. After all, it does command attention, sitting as it does across from the Dnipro Hotel in Kyiv. It makes the viewer wonder, "What is happening here."

Tough Love with The Sagacious Swami of Spin

Back for a sixth issue of Willard Marketing Monthly to answer the toughest of questions on advertising, public relations and life in general is the Sagacious Swami of Spin.

The Corpse in Waiting?

I think it is time we put the terms public relations and advertising in a time capsule. Fact is, we all went to sleep one day and woke up in a new and different world.

Sharing Smiles

Avoiding Celebrity Pitfalls

Business Leaders Talk

Want a Job?

WIllard

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