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Issue 14
Cover | Publisher's Column | Advice | The Presenter | Basic Instincts | Survivor | Offbeat | Brands | Pitch Point | Social Networking | Director | Social Media | Strategic Approaches | Cartoon | Ukraine Observer Âèäåî Îáîçðåâàòåëü
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Billable Hour InsanityComments Andrew Mr. Willard,
Excellent points, all! You might be interested in a recent article from Forbes - "Kill the Billable Hour" by Evan Chesler, Esq. You can find it on-line at http://www.forbes.com/forbes/2009/0112/026.html
I've never liked billing by the hour, too much concern over "spent time" vs. "productive time". I'd rather just say "here's what it's going to cost" and do the work. Fortunately, I can do that with most of my work (financial forensic research & analysis - the fancy way of saying "finding people's assets").
Thanks for an interesting and informative set of videos! I'll keep checking your website.
Regards,
Andrew
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All videos Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform. Olga Gromova: From Classical Pianist to Fashion Designer Olga Gromova is the embodiment of the George Elliott quote: "It's never too late to be who you might have been."Survivor Jorge Intriago: Go-To Guy for FDI Having eschewed the safer career path that led through Moscow, Jorge Intriago came to Kyiv in 1995 with a two-year contract and a sense of adventure.Playing the Brand Game Facebook and Amazon keep customers in a perpetual state of discovery. Whether it's to stay in tune with what your friends are doing, or to discover a new artist...That Cost Too Much In media training, we always say there are no bad questions, only bad answers. The same is true when meeting sales objections.A Note on Social Media Relevance The good people over at ExactTarget and CoTweet recently released a study detailing some interesting stats on consumer interaction with "social" brands... |
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